Former Alaska Governor Sarah Palin (R-AK) continues to be a conservative cultural vanguard who is adept at reinforcing her own brand.
Palin's latest project is a reality series Amazing America with Sarah Palin on the Sportsman Channel.
The series is intended to be an anthology which explores the people, places and pastimes which makes America great as exhibited through outdoor living. Ms. Palin, who some have dubbed "The First Lady of the Outdoors", will host the weekly half hour show in which she chooses the topics and the guests.
Amazing America will be co-hosted by comedians Mark Christopher Lawrence and Jerry Carroll. Carroll claims: "I bring that good ol' boy, dare I say redneck, blue-collar experience to the viewers." The patriotic rockers Madison Rising wrote an original theme song for Amazing America theme.
Amazing America will highlight outdoor sports and spectacles not normally in the limelight, like a blacksmiths' championship, or spotlights on professional shooters, knife makers and taxidermists.
But Momma Grizzly's creative control should allow for messaging which reinforces her political and cultural weltanschaaung, such as her selfie challenge to young women.
Amazing America premieres at 8 PM EDT on the Sportsman Channel.