After representing the Minnesota Vikings since 1994 by entertaining fans at home games, Joe Juranitch found himself at home on game day. However, his forlorn Facebook posting was more than a bit disingenuous. The human mascot who used to ride a purple motorcycle to lead the Vikings out on the field was cut because his danegeld was too outrageous.
Danegeld was a tribute payment by the English and French from the nineth to eleventh century AD to prevent marauding by Vikings. In Juranitch's case, he wanted a 2100% increase. Last year, "Ragnar" was paid $1,500 a game. In Juranitch's renegotiation, he wanted a cool $20,000 a GAME with a 10 year contract. This avaricious offer killed the golden goose.
That would have meant that over the period of the contract, Juranitch would be paid $1.6 million (or $2 million if it included preseason) for being on the sidelines for 90 games. Nice work if you can get it.
Well, the Vikings already had a kid friendly mascot Viktor the Viking. And the team might want to watch their expenses as they are footing $551 million of the $1.061 billion U.S. Bank stadium which will be ready in 2016.
There is a fan based petition drive with 10,000 people in order to reinstate Ragnar to his former place on the sidelines. But I suspect that "Ragnar" will have more time to snowtube during his free weekends in Minnesocold.